PRIVACY POLICY - Fight $MEE Game

This Privacy Policy ("Policy") governs the collection, use, storage, and disclosure of personal information collected by “Fight $MEE” Game ("Game", "we", "us", or "our") from users ("you" or "your") who access or use our Game. This Policy is designed to inform you about our practices concerning the collection, use, and disclosure of your personal information in accordance with the applicable laws.

ACCEPTANCE OF POLICY AND RELATED TERMS
By accessing or using the Game, you acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree with any part of this Policy, you must not access or use the Game.

AMENDMENTS TO PRIVACY POLICY
We reserve the right to modify this Policy at any time. Changes to the Policy will be posted on the Game and will be effective immediately upon posting. Your continued use of the Game following the posting of any changes to this Policy constitutes acceptance of those changes.

COMPLIANCE WITH LAWS AND REGULATIONS
The “Fight $MEE” Game is committed to complying with all applicable federal, state, and local laws and regulations governing privacy and data protection, including, but not limited to, the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the United States Children's Online Privacy Protection Act (COPPA).

1. GENERAL INFORMATION

1.1. When you visit, register for, or interact with the "Fight $MEE" Game or use our related services, we may collect various types of personal information and usage data to facilitate gameplay, improve your experience, and manage your interactions with the Game. This data may include information that identifies you, as well as data specific to your gameplay interactions, device information, and in-Game preferences. This collection is essential for us to provide a secure, optimized, and engaging Game experience.

1.2 We may collect both personal information that you provide directly and data collected automatically through the Game’s functionalities or integrated third-party services. This information is used for a range of purposes, including improving game features, troubleshooting issues, and analyzing user engagement.

1.3 The entity responsible for the collection, use, and processing of personal data under this Privacy Policy is Medieval Empires Pte Ltd as Fight $MEE Game. If you have any questions regarding your data, you may contact us at:
Medieval Empires Pte Ltd.
Address: 160 Robinson Road #14-04 Singapore Business Federation Centre, Singapore 068914
Email: info@medievalempires.com

2. TYPES OF INFORMATION GATHERED

2.1. We collect several categories of information to support Game functions, personalize user experiences, and ensure secure operations. These include, but are not limited to:

(a) Identifiers: This includes basic identifiers such as your username, email address, device ID, IP address, and any unique player ID associated with your account in the "Fight $MEE" Game. These identifiers allow us to distinguish your account, manage your settings, and maintain security.

(b) Demographic Information: Optional demographic information such as your age, gender, preferences, and interests may be collected to provide tailored recommendations, customize your gaming experience, and offer relevant content.

(c) In-Game Activity Data: We collect and process data related to your gameplay interactions, including Points accumulated, reward transactions, progress levels, user achievements, in-Game purchases, and session history. This data is essential to track your engagement with the Game, validate your eligibility for rewards, and analyze Game balance.

(d) Technical Information: We automatically collect technical information about your device and network, such as device type, operating system, browser type, IP address, Game version, and system settings. This information enables us to troubleshoot issues, optimize compatibility, and enhance Game performance.

(e) Usage Information: This includes detailed insights into your usage patterns, such as session duration, feature interactions, and player engagement metrics. Usage data is analyzed to refine Game mechanics, introduce new features, and improve the overall user experience.

(f) Geolocation Data: If you have enabled location settings, we may collect general geolocation information to personalize content, offer location-based services, or prevent unauthorized access from restricted regions.

(g) Behavioral Inferences: Based on gameplay and usage data, we may generate inferences related to your preferences, skill levels, and engagement patterns. These inferences help us tailor in-Game content, provide reward recommendations, and suggest challenges suited to your interests.

2.2 Data Retention for Gaming Data
We retain your personal information and gameplay data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, enforce our agreements, and enhance your Game experience. Retention periods are established based on the type of data and the purposes for which it is processed, in accordance with applicable laws, including GDPR.

(a) Gameplay and Account Data: Personal data related to your gameplay interactions, including Points, rewards, session history, and achievements, is retained for the duration of your active use of the Game.

(b) Payment and Financial Data: Financial information related to in-Game purchases, such as transaction records, is retained for a minimum of 7 years to meet tax, accounting, and regulatory compliance requirements.

(c) Marketing Data: Data collected for marketing purposes, such as email addresses for promotional campaigns, is retained until you withdraw your consent or for a maximum of 12 months of inactivity.

(d) Technical and Analytical Data: Device and usage data collected for troubleshooting, system performance optimization, and analytics is retained for up to 24 months from the date of collection to ensure the continued improvement of Game functionality.

(e) Legal and Compliance Data: Personal data required for compliance with legal obligations, such as fraud detection, regulatory reporting, or responding to legal claims, is retained for the duration of the applicable statutory limitation periods.

(f) Deletion: Once the applicable retention period has expired, your data will either be securely deleted.

These retention practices are subject to ongoing review to ensure compliance with legal and operational requirements. If you have questions regarding specific data retention periods, please contact us using the information in Section 11 ("CONTACT US").

2.3 How We Use Your Information
We utilize your personal information for a range of purposes critical to your Game experience, including but not limited to:

(a) Provision of Services: To facilitate gameplay, manage account settings, authenticate users, and support in-Game purchases or reward redemptions.

(b) Communication: To communicate with you regarding updates, answer support inquiries, inform you about promotional events, and notify you of any changes to Game terms or policies.

(c) Customization: To personalize your Game experience, including recommending content, customizing Game environments, and providing tailored in-Game offers based on your preferences.

(d) Performance Analysis: To track and analyze Game usage, monitor feature popularity, and optimize system performance for improved player engagement.

(e) Security and Fraud Prevention: To detect and prevent unauthorized access, hacking, fraud, or any security threats that may compromise the integrity of the Game and user accounts.

(f) Legal Compliance: To comply with applicable legal, regulatory, or accounting obligations, and to address any disputes or enforce our Game policies.

3. CONSENT TO COLLECTION, STORAGE, AND USE OF INFORMATION

3.1. By using the Game, you consent to the collection, storage, and use of your personal information as described in this Privacy Policy. When you provide us with personal information, you imply that you consent to our collecting it and using it for that specific reason only.

3.2. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

3.3. If you wish to withdraw your consent for the collection, storage, and use of your personal information, please contact us using the information provided in Section 8 of this Privacy Policy. Please note that withdrawing your consent may affect your ability to use certain features of the Game or to receive certain services or products.

3.4. Consent is obtained through clear and explicit opt-in mechanisms, such as checkboxes for each purpose of data processing. These consent mechanisms are presented at the time of data collection, ensuring compliance with GDPR requirements for unambiguous and freely given consent.

3.5. You may withdraw consent at any time by contacting us as specified in Section 11. Withdrawing consent will not affect the lawfulness of processing based on consent prior to withdrawal.

4. HOW WE SHARE INFORMATION

4.1. We may share information with trusted third-party providers to facilitate Game operations, process payments, and enhance your Game experience. These may include analytics providers for performance monitoring, fraud detection services, and third-party advertising networks for Game-related promotions. Each third party is contractually bound to maintain confidentiality and use information solely for specified purposes.

4.2. We may disclose your personal data when required by law, or to protect our rights, property, or safety or those of our users, Game, or others. This may include sharing data with law enforcement or regulatory authorities as necessary for compliance or legal processes.

4.3. In cases of mergers, acquisitions, restructuring, or asset sales, personal data may be transferred to acquiring entities. Such entities will inherit this Privacy Policy’s obligations and be required to process data in compliance with the terms herein.

5. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have the right to request information about how we collect, use, and disclose your personal information over the past 12 months. You also have the right to request the deletion of your personal information. To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request in accordance with the California Consumer Privacy Act (CCPA).

6. RIGHTS

6.1. You can access personal information, request updates, or ask for data deletion related to your gameplay, Points, rewards, and account information. Contact us as specified in Section 8 for these requests. Note that we may retain data for record-keeping or legal purposes.

6.2. You can opt out of marketing communications, such as Game promotions, newsletters, or notifications of events, by following instructions in communications or contacting us via the details in Section 8.

6.3. In accordance with the General Data Protection Regulation (GDPR), we process personal data based on the following lawful bases:

(a) Consent: Where you have provided explicit, unambiguous, and freely given consent for specific purposes, such as marketing communications.

(b) Contractual Necessity: When data processing is required to fulfill a contract with you, such as enabling gameplay or processing in-Game purchases.

(c) Legal Obligations: When necessary to comply with a legal obligation, such as tax reporting or fraud prevention.

(d) Legitimate Interests: Where processing is necessary to achieve our legitimate interests, such as improving Game functionality and security, provided these do not override your rights and freedoms.

(e) You have the right to object to certain types of data processing, including:
Analytics and behavioral profiling,
Marketing communications, and
Automated decision-making processes.
To object or withdraw your consent, please email us at info@medievalempires.com. Note that some data processing may be necessary for contractual or legal obligations and cannot be restricted.

6.4. GDPR provides you with specific rights concerning your data. You may exercise these rights as outlined below:

(a) Access (Article 15): You have the right to access your personal data and understand how it is being processed.

(b) Rectification (Article 16): You may request correction of inaccurate or incomplete personal data.

(c) Erasure (Article 17): You may request deletion of your personal data under the "right to be forgotten," subject to legal or contractual obligations.

(d) Restriction of Processing (Article 18): You may request limitations on how your data is processed under specific circumstances.

(e) Data Portability (Article 20): You may request your data in a structured, commonly used format for transfer to another service provider.

(f) Objection (Article 21): You may object to processing based on legitimate interests or direct marketing purposes.

(g) Automated Decision-Making (Article 22): You may request to opt out of decisions based solely on automated processing, including profiling, that produce legal effects or significantly affect you.

To exercise these rights, contact us as outlined in Section 11 ("CONTACT US").

7. CHILDREN’S ONLINE PRIVACY PROTECTION

7.1. The "Fight $MEE" Game is intended for users aged 16 and older. We do not knowingly collect or process data from children under 16. If we find we have collected data from a child under 16, we will delete it. Parents or guardians may contact us on info@medievalempires.com to inquire or request data deletion for their child’s account.

For users under the age of 16 within the European Union, we require verifiable parental or guardian consent to collect and process personal data. Where consent is not obtained, we rely on alternative lawful bases, such as contractual necessity or legal obligation, to process limited data necessary for Game functionality.

8. EDITING AND DELETING INFORMATION

8.1. If you would like to review, modify, or delete any personal information we have collected from you, you may contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable laws. Please note that we may need to retain certain information for recordkeeping purposes or to complete any transactions that you began prior to requesting a change or deletion.

8.2. You can also manage your communication preferences, such as opting-out from receiving marketing emails, by following the instructions provided in each email or by contacting us directly.

8.3 If you provide your email address for support or communication, it may be used to:
Respond to your queries,
Send updates about the Game, or
Notify you of promotional campaigns.
You can opt-in to receive newsletters and may withdraw consent at any time using the unsubscribe link provided in each email or by contacting us at info@medievalempires.com. Stored emails are deleted after two years unless otherwise required by law.

9. THIRD PARTIES

9.1. The Game may integrate third-party services for analytics, payment processing, and advertising. Examples include payment providers for in-Game purchases, analytics for tracking user engagement, and social media for Game promotions. These service providers may access data only to fulfill specified tasks on our behalf and are prohibited from using the data for other purposes.

9.2. Additionally, we may use third-party service providers to help us operate our business, provide services on our behalf, or perform Game-related services (e.g., payment processing, email distribution, analytics, and marketing services). These third-party service providers may have access to your personal information to perform their functions but are obligated not to use your personal information for any other purposes.

9.3 We transfer data to third-party providers in compliance with GDPR requirements. When data is processed outside the EU, we rely on Standard Contractual Clauses approved by the European Commission to ensure an adequate level of data protection.

10. USE OF TRACKING PIXELS AND COOKIES

10.1. We use tracking technologies, including pixels and cookies, to collect information about your Game interactions, session activity, Points accumulation, and feature use. This data helps us optimize the Game, measure engagement, and offer personalized content. Tracking pixels aid us in analyzing Game-related promotions, providing recommendations, and evaluating user behavior.

10.2. By using the Game, you acknowledge and consent to our use of cookies and similar technologies under this Privacy Policy. You may refuse or delete cookies via browser or device settings. However, disabling cookies may limit access to certain Game features or customized content.

10.3. Users may manage or revoke cookie preferences at any time through the Game settings or browser controls.

10.4 We use cookies and similar technologies to:
Track gameplay interactions and session activity,
Improve Game functionality and offer personalized content,
Analyze advertising effectiveness using tools. You may manage or revoke your cookie preferences through Game settings or your browser.

11. CONTACT US

11.1. If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or our privacy practices, please contact us at: info@medievalempires.com.

By using our Game, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not access or use the Game.